influencer marketing

Written By Philip Driver

High Impact Influencer Marketing

Our Influencer Marketing service helps games cut through the noise by combining deep market knowledge, strong creator relationships, and high-impact creative execution.

From lean, highly efficient campaigns to large-scale, multi-country activations, we design and deliver influencer programs that feel authentic to players — and memorable for audiences.

This is not influencer outreach at scale.
This is strategic influencer marketing built by people who understand games.

What Is Our Influencer Marketing Service?

We plan, create, and execute influencer campaigns for games across all major platforms and regions.

Our team works closely with you to define the right creators, the right creative angle, and the right execution model — whether that’s:

  • A focused creator push on a limited budget

  • A major global campaign for a AAA title

  • Or a bold, creative-led moment designed to make noise

We manage the entire process end to end, from concept to delivery.

Why Our Influencer Campaigns Work

Deep Games Market Knowledge

We understand genres, platforms, communities, and player expectations.
That means campaigns feel native to gaming culture, not bolted on.

Strong Creator Relationships

We work with a trusted network of gaming creators across:

  • YouTube

  • Twitch

  • TikTok

  • Short-form and long-form formats

These are real relationships built over years — not transactional outreach.

Proven at Any Scale

We’ve delivered:

  • Small-budget, high-impact campaigns that punch above their weight

  • Large-scale, multi-market activations for major publishers, including Wargaming

Same strategic thinking. Same creative care. Scaled to fit your goals.

Creative-Led Thinking

We don’t just place content — we build ideas.

Our team specialises in:

  • Campaign concepts

  • Narrative-driven influencer activations

  • Unique formats that creators want to be part of

We turn “big campaign ideas” into real, executable plans.

What’s Included

Influencer Strategy

  • Platform and creator selection

  • Market and audience alignment

  • Campaign structure and timelines

Creative Ideation

  • Big campaign concepts

  • Content formats and hooks

  • Creator briefing and direction

Creator Management

  • Outreach and negotiation

  • Briefing and approvals

  • Relationship management

Campaign Execution

  • Content scheduling and delivery

  • Multi-market coordination

  • Ongoing optimisation and support

Reporting & Insights

  • Performance summaries

  • Creative learnings

  • Recommendations for future activations

Platforms & Formats

We run influencer campaigns across:

  • YouTube (long-form & Shorts)

  • Twitch (live & integrated)

  • TikTok

  • Instagram

Formats include:

  • Sponsored gameplay

  • Challenges and trends

  • Narrative-led campaigns

  • Event-based activations

Global Experience

Our team has delivered influencer campaigns across:

  • Europe

  • United States

  • Asia, including China

  • South America

We understand the cultural, platform, and creator nuances that make campaigns work in each region.

Who This Service Is For

  • Publishers launching new titles or major updates

  • Developers looking to build awareness and credibility

  • Teams that want creative-led influencer campaigns, not generic placements

  • Brands that want campaigns creators are genuinely excited to be part of

What Sets Us Apart

  • Games-first thinking

  • Long-standing influencer relationships

  • Proven results at both small and large scales

  • Strong creative ideation and execution

  • Global reach with local understanding

Philip Driver
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Fully managed campaigns