Fully managed campaigns

Written By Philip Driver

Data Enhanced Managed Campaigns

Managed Campaigns combines verified purchaser data with Gaming Audience’s experienced paid media team to deliver end-to-end performance campaigns focused on real revenue outcomes.

You get the same high-intent purchaser audiences — plus specialists who know how to scale them efficiently across platforms, creatives, and funnels.

This is the fastest path to turning Transaction Data into measurable growth.

What Are Managed Campaigns?

Managed Campaigns is a fully managed performance marketing service built on top of our Audiences Data product.

We don’t just give you the data — we:

  • Build and activate purchaser audiences

  • Plan and launch campaigns

  • Optimise daily against CPP and revenue

  • Scale what works and cut what doesn’t

You focus on the game. We focus on growth.

Why Managed Campaigns Win

Data + Execution

Transaction Data identifies who can spend.
Our team ensures you reach them efficiently and at scale.

Experienced Games Specialists

Our paid media team has 10+ years of experience running campaigns for:

  • Global publishers

  • Leading mobile studios

  • High-growth indie developers

We understand monetisation, not just media buying.

Revenue-First Optimisation

Campaigns are optimised against:

  • Cost Per Purchaser (CPP)

  • Revenue

  • ROAS
    All validated via your MMP.

Faster Learning, Better Scaling

We remove guesswork and shorten test cycles using proven structures, creative frameworks, and platform-specific best practices.

What’s Included

Purchaser Audience Activation

  • Audiences built from real Transaction Data

  • Genre, title, region, and spend-level targeting

  • Prospecting, lookalikes, and retargeting

Campaign Strategy & Setup

  • Funnel design (upper, mid, lower)

  • Budget allocation and pacing

  • Platform-specific structures

Ongoing Optimisation

  • Daily performance monitoring

  • CPP and revenue optimisation

  • Creative and audience iteration

  • Scale-up and efficiency improvements

Reporting & Insights

  • Clear performance reporting

  • Revenue-backed metrics

  • Transparent optimisation decisions

How It Works

1. Define the Growth Brief

We align on:

  • Target regions

  • Game genres and competitors

  • Monetisation goals

  • KPIs and benchmarks

2. Activate Purchaser Audiences

We build and deploy verified in-app purchaser audiences directly into your ad accounts.

3. Launch & Optimise

Campaigns go live across selected platforms, with continuous optimisation driven by real performance data.

4. Measure & Scale

We identify winning combinations and scale spend while maintaining efficiency.

Platforms Managed

Managed Campaigns supports:

  • Meta

  • Google

  • TikTok

  • Reddit

  • X

  • Programmatic and in-app networks

Global Reach

Campaigns can be run across:

  • North America

  • Europe

  • Asia Pacific

  • Southeast Asia

  • Latin America

Who Managed Campaigns Is For

  • Publishers who want hands-off execution

  • Teams without dedicated UA specialists

  • Studios looking to scale purchaser acquisition

  • Companies tired of paying for installs that don’t monetise

Philip Driver
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